What is the difference between Generation X and Generation Y?
Gen X: Gen X was born between 1965 and 1979/80 and is currently between 41-56 years old (65.2 million people in the U.S.) Gen Y: Gen Y, or Millennials, were born between 1981 and 1994/6. They are currently between 25 and 40 years old (72.1 million in the U.S.) Gen Y.
What makes Gen Y different?
Generation Y is considered the first generation that grew up in the Internet age. Therefore, generation Y is recognized for their high usage of the internet, social media platforms and digital and mobile devices. Due to their familiarity with digital devices and platforms, we also call them the “digital natives”.
Are Gen Y brand loyal?
Generation Y (Millennials) They were just coming into adulthood when the financial crisis hit in 2008 and it’s turned them into a frugal group. Tying discounts into loyalty is valuable when targeting them; 80 percent of millennials are willing to switch their brand allegiance if by doing so they can save money.
Why Gen Y are Millennials?
What Is the Definition of Millennials? Millennials are a demographic cohort or age group, also known as Generation Y. They’re called millennials because they became adults around the time of the millennium.
Which generation is the most loyal?
millennials
But the rate of loyalty membership varies by generation. The most loyal generation is 55-to-64-year-olds and the least loyal is age 18-24 (the youngest millennials and oldest Gen Z). However, when 18-to-24-year-olds do sign up for a loyalty program, they participate more frequently than their older peers.
Is Gen Z Less loyal?
Sitecore’s survey of over 1000 young people aged 18-24, and a total of over 2000 UK consumers, conducted by global research specialists Advanis, reveals that 61% of Gen Z say they are now less loyal to the brands they usually shop at, compared to 33% of Boomers (aged 55+).
What’s the most intelligent generation?
Gen Z is also the smartest and best educated generation. Having an unlimited wealth of information at our disposal has not gone to waste. In America, 57 percent of Gen Z is reported to have enrolled in a two-year or four-year college, compared to 52 percent of Millenials and 43 percent of Gen X.
Are Millenials selfish?
According to survey data, 71 percent of Americans think of Millennials as “selfish” (Gillespie, 2014). In addition, some academic research supports of the view that Millennials are selfish.
Are Gen Z less brand loyal?
Do Gen Z care about brands?
78% of Gen Zers believe that brands are all talk and no action and that brands say things they simply don’t mean.
What Gen Z expects from brands?
Authenticity & Transparency In a trend that started with Millennials, Gen Z craves authenticity in marketing. They value social proof and word-of-mouth marketing from friends and influencers. They want to see more user-generated content and branded content that shows real people who look like them.