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What is a direct mail piece?

What is a direct mail piece?

Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S. Postal Service or other courier service to a home or business. Some recipients refer to it as “junk mail,” because direct mail generally arrives uninvited.

What is an example of direct mail format?

Consider Your Direct Mail Format Types of direct mail formats include postcards, envelope mailers, brochures, catalogs, circulars, etc.

What is a direct mail advertising example?

Direct mail is marketing material or product mailed directly to the homes of consumers or offices of business buyers. Examples include postcards with an offer, catalogs that display goods, coupons, solicitation letters from nonprofits or free samples sent by businesses.

How do you write a direct mail piece?

10 Tips for Designing Direct Mail Pieces

  1. Choose the Perfect Size. Every great design starts with choosing the perfect size mail piece.
  2. Use Variable Data Printing.
  3. Pick the Right Colors.
  4. Research Images.
  5. Incorporate White Space.
  6. Keep Copy Concise.
  7. Ensure Offer & Call to Action Are Clear.
  8. Decide on a Finish.

What makes a good direct mailer?

The effectiveness of direct mail is directly related to three key aspects of any campaign: the offer, a targeted list and the creative design. We typically apply a 40/40/20 strategy to these key aspects whereby 40% of the effectiveness of a campaign is dependent on the offer, 40% for the list and 20% for the creative.

What types of direct mail are the most effective?

Postcards are one of the clearest and most effective messaging tools you can use for a variety of products and services. Aside from being economical, postcards are proven to effectively generate leads.

How much does it cost to advertise through direct mail?

How Much Does Direct Mail Advertising Cost Per Piece? At the end of the day, most marketers will end up spending between $. 65 and $3.00 per piece on a direct mail campaign.

How much is bulk mail per piece?

USPS Commercial Bulk Mail Rates

Mail Type Minimum Quantity 2019
Direct Mail 200 pieces (or 50 lb.) $0.19
EDDM® 200 Pieces $0.187

How much do campaign mailers cost?

Direct mail pieces can cost anywhere from 30 cents to more than $10 per person, depending on how much you spend on design, copywriting, direct mail lists, printing, and distribution.

What makes a successful direct mail campaign?

Most businesses have learned that a targeted recipient list, a compelling offer, a call to action and the right timing are all essential parts of a successful direct mail campaign. Yet all these important elements depend on one critical factor – having solid addresses on your list.

How do you create a successful direct mail campaign?

Make sure that your marketing message is consistent with your emails, advertising and social media efforts. This ensures that you always maintain a consistent brand identity, no matter how you interact with prospects. Most importantly, make sure you stay consistent with your direct mail campaign.

How can I make my direct mail successful?

9 Tips for Conducting an Effective Direct Mail Campaign

  1. Target repeat customers. Direct mailings aren’t just for new customers.
  2. Follow-up.
  3. Stay informed of direct marketing trends.
  4. Personalize.
  5. Create a hybrid campaign.
  6. Test on a small sample size.
  7. Include offers they can’t refuse.
  8. Use codes to track response.

What makes a good direct mail?

You should make it clear, concise and powerful. Keep it in front of them by including the call-to-action multiple times throughout the piece. In this case, don’t look at the repetition as being annoying. It actually helps a customer remember your offer long after they read the mail.