Why was the Marathon candy bar discontinued?
But alas, its time was cut short and the Marathon bar was discontinued in 1981 after a glorious 8-year run. The Marathon bar just couldn’t pull in the revenue like the other chocolate candy Mars sold, so it had to be pulled from shelves.
Do they make Marathon candy bars anymore?
Many people wish to know if the marathon chocolate bar has been discontinued. Yes, the marathon bar is no longer made by the mars company anymore.
When was the Marathon candy bar discontinued?
1981
Mars discontinued the Marathon Bar in 1981, to the dismay of many Marathon Bar lovers and the staff at Bulk Candy Store. Then, to the delight of Marathon addicts, the Cadbury Candy Company – one of the largest candy makers in the world BTW – introduced the Curly Wurly Bar.
What is the Marathon candy bar called now?
Marathon bars, as they were known in the UK, were renamed Snickers in 1990 because Mars wanted to be consistent around the world. The name has now been re-registered as a UK trademark.
Is a Curly Wurly the same as a Marathon bar?
Description. The Marathon Bar is gone but the Curly Wurly definitely takes it place. Each bar is the same size as the original Marathon Bar. 1 inch by 8 inches of braided caramel covered with milk chocolate.
Why did Marathon bars change to Snickers?
Snickers were named Marathons in the UK and Ireland until 1990. Snickers was the global name used in the United States so Mars decided to align their UK product by changing the name to fit with the global brand. So Marathons became Snickers globally in 1990.
What replaced the Marathon bar?
Cadbury Curly Wurly
The Marathon Bar is gone but the Cadbury Curly Wurly definitely takes it place. It’s about same size as the original, it is 1 by 8 inches of braided caramel covered with milk chocolate.
Why did the Marathon bar change to Snickers?
Why was it called a Marathon bar?
The popular item – which sold 4,000,000 bars in a brief 12-week stint in 2019 – was last in full-time circulation over 30 years ago. Snickers is an American chocolate bar created in 1930 and named after the favourite horse of the Mars family – Marathon.
Is a Marathon bar a Snickers?
The bar was marketed under the name “Marathon” in the UK and Ireland until 1990, when Mars decided to align the UK product with the global Snickers name (Mars had marketed and discontinued an unrelated bar named Marathon in the United States during the 1970s which was similar to the UK’s Curly Wurly).
What was the Marathon candy bar made of?
milk chocolate
The Marathon Bar was a full eight inches of braided caramel covered in milk chocolate. Mars introduced it in 1973 and thanks to its bright-red package and extra long size, it stood out among the competition. Inch markings printed on the wrapper showed just how long it actually was.