Who was the first athlete on Wheaties box?
baseman Lou Gehrig
Since it first featured an athlete on its box in 1934 — New York Yankees first baseman Lou Gehrig — Wheaties has placed the image of more than 850 athletes on the iconic orange box, 77 of whom were Olympic medalists.
Who was the first football player depicted on the front of a Wheaties box?
Individual athletes
| Year | Athlete | Sport |
|---|---|---|
| 1956 | Bobby Layne | Football |
| 1956 | Duke Snider | Baseball |
| 1958 | Bob Richards | Track and field (pole vault) |
| 1959 | Esther Williams | Swimming |
What athletes have been on the Wheaties cereal box?
As far as most appearances, that record belongs to basketball superstar and NBA Hall of Famer Michael Jordan, who has been on the box 18 times. Golfer Tiger Woods is second with 14 appearances. Earleir this year, athlete and activist Tommie Smith was featured on the front of a box.
When did Wheaties start putting athletes on the box?
Bob Richards started the trend of athletes gracing the front of the Wheaties box in 1958.
Who has been on Wheaties the most?
Michael Jordan
With 18 appearances and 11 years of corporate sponsorship, Michael Jordan was the unequivocal poster boy of Wheaties, as well as for many other brands that wanted to ride His Airness’ flight to superstardom.
Who has been depicted on a Wheaties box the most times?
Michael Jordan holds the record for most depictions on a Wheaties box, a total of 18 times, followed by Tiger Woods at 14 times.
Who is a gymnast that was on the Wheaties box?
Mary Lou Retton Retton took on the challenge and won a historic all-around artistic gymnastics gold medal at only 16 years old. She also became the first woman to appear on the front of the Wheaties box that same year.
Who was featured on the most expensive box of Wheaties?
6 1951 Wheaties Complete Box With Ted Williams ($2,500) There were five other sports stars released in this series of cereals, but Ted Williams takes the cake for being the most expensive. Who knew such a small amount of cereal could amount to $2,500 in just a few short decades.
What was Wheaties original name?
Helping people perform like champions since 1921 As our first ready-to-eat cereal, Wheaties debuted in 1921 as Washburn’s Whole Wheat Flakes. Since then, they’ve become an icon of sporting, thanks to their 100% whole grain flakes and B vitamins.
What is the oldest cereal in the United States?
Granula
Early developments. The first cold breakfast cereal, Granula (not the same as granola), was invented in the United States in 1863 by James Caleb Jackson, operator of Our Home on the Hillside which was later replaced by the Jackson Sanatorium in Dansville, New York.
Why is there no toys in cereal anymore?
A host of factors contributed to its downfall, but one of the main causes of their extinction has to do with cost. It’s no secret that toys in cereal boxes have always been a marketing gimmick, and one kids have always bought into—whether they were lured in by the Cap’n Crunch treasure chest or an Alpha Bits terrarium.
Who was the first female athlete to appear on a Wheaties box what year and what sport?
1935: Babe Didrikson Zaharias She was first female athlete to be featured, placed on the back of the Wheaties box. She won gold meals in hurdles and the javelin throw at the 1932 Olympics in Los Angeles.
Who was on the Wheaties box the most?
Who was the first cereal mascot?
In 1933, the first Kellogg’s Rice Krispies cereal mascot, a gnome wearing a baker’s hat and carrying a spoon, was born on the side of the box. The cereal had been on the market since 1928, but Kellogg’s wanted to personify the sound their crisped rice cereal made when milk was added, and named the character Snap.
What was the top selling cereal in 1980?
1980s: Crunchy Nut Corn Flakes Invented in 1980, these are Kellogg’s Corn Flakes drenched in honey and coated with chopped peanuts – and, as everyone who’s ever munched them straight from the box knows, they are irresistibly delicious.
Do they still make Cocoa Puffs?
In 2020, General Mills, Inc. bought back the retro recipes for four of its ready-to-eat cereals: Cocoa Puffs, Golden Grahams, Cookie Crisp, and Trix.
What is the most famous Wheaties box?
Michael Jordan, 1988 The Chicago Bull’s star has the most appearances on the Wheaties box in the history of the cereal – with a whopping total of 18 cover appearances.
Who was the first female on a Wheaties box?
1984: Mary Lou Retton Retton won five medals in gymnastics at the 1984 Olympics in Los Angeles. She was the first woman to be featured on the front of the Wheaties box.
Was Kurt Warner ever on the Wheaties box?
Warner explained Saturday during his Hall of Fame induction speech at Tom Benson Hall of Fame Stadium in Canton, Ohio, that he saw the Dolphins Hall of Fame quarterback on a box of Wheaties while stocking shelves in Iowa.
Who was the first athlete to appear on the Wheaties?
While Lou Gehrig was the first athlete to appear on a box of Wheaties, Bob Richards has the distinction of being the first athlete to be placed on the front of the box. Bob Richards wasn’t the type of person you typically think of as an athlete.
Who was the first spokesman for the Wheaties brand?
The first element was the selection of the brand’s first spokesman, Bob Richards, two-time Olympic pole vault champion. The second was the reentry of Wheaties into the sports television sponsorship arena, pioneering the concepts of the pre-game and post-game show.
What is the history of Wheaties?
Wheaties began its association with sports in 1927, through advertising on the southern wall of minor league baseball’s Nicollet Park in Minneapolis, Minnesota.
Why are there so many athletes on the Wheaties box?
“Wheaties looks for athletes who are champions on and off the field because great athletes have cultural significance that is bigger than the game,” said Kelsey Roemhildt, a General Mills spokesperson. There have been 73 Olympians or Olympic teams on the Wheaties box in its over 100 year history. Here are some of them, in order.