Who designed the Nike swoosh in 1971?
Carolyn Davidson
01# The Iconic Swoosh Logo Was Acquired For Just $35! The Nike swoosh logo was designed by Carolyn Davidson, a graphic design student at Portland State University. Pressed by a tight deadline, company’s co-founder, Phil Knight approached Davidson in 1971 to craft the logo.
When was the Swoosh designed?
1971
In reality, the Nike Swoosh was designed by graphic designer Carolyn Davidson in 1971. Her invoice total for this important piece of design history? $35.
How much did Nike pay a graphic designer in 1971 to produce its Swoosh logo now estimated to be worth $20 billion by itself?
When he appeared on “The Oprah Winfrey Show” in April, Nike co-founder Phil Knight told the talk show host that his company paid Carolyn Davidson $35 for her logo design in 1971. That much is commonly known, as is the fact that the company rewarded her with Nike stock more than a decade later.
When did Carolyn Davidson creating the Swoosh symbol?
Davidson designed the Swoosh in 1971 while a graphic design student at Portland State University in Portland, Oregon. She started as a journalism major but switched to design after taking a design course to “fill an empty elective.” She attained a bachelor’s in graphic design in 1971.
What is the story behind the Nike Swoosh?
He wanted a logo that encouraged movement. She designed several logo proposals and Knight chose the swoosh, a shape inspired by the wings of the Greek goddess Nike. Her wings motivated her fighters to be daring and courageous and when they won, they would say “Nike” to each other as a token of thanks.
How much was Carolyn Davidson paid for designing the swoosh?
$35
The amazing truth is graphic student Carolyn Davidson only received an initial $35 for creating one of the world’s best-known logos. That’s a little over $200 when you adjust for inflation. The $35 payment came from Phil Knight offering Carolyn $2 per an hour for original design work.
What day was the Nike logo first used?
The Swoosh was officially trademarked on June 18, 1971 and in June 1972, at the U.S. Track and Field Olympic Trials in Eugene, Oregon, Nike’s first official track shoe, the Nike Cortez, was released to the athletes sporting the fresh new Swoosh.
How much is the Nike Swoosh worth today?
$26 billion
The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone.
How old is Carolyn Davidson?
About 79 years (1943)Carolyn Davidson / Age
How much does Carolyn Davidson make?
The amazing truth is graphic student Carolyn Davidson only received an initial $35 for creating one of the world’s best-known logos. That’s a little over $200 when you adjust for inflation. The $35 payment came from Phil Knight offering Carolyn $2 per an hour for original design work.
What does the Greek word Nike mean?
the Greek goddess of victory
Definition of Nike : the Greek goddess of victory.
How much money did Carolyn Davidson make from Nike?
The amazing truth is graphic student Carolyn Davidson only received an initial $35 for creating one of the world’s best-known logos. That’s a little over $200 when you adjust for inflation. The $35 payment came from Phil Knight offering Carolyn $2 per an hour for original design work. The good news?
When did Nike use the swoosh?
May 30, 1971
Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). Upon changing its name to Nike, Inc. on May 30, 1971, the company adopted the Swoosh as its official logo the same year.
What is the story behind the Nike swoosh?
Originally named Blue Ribbon Sports, Phil Knight’s newly dubbed Nike in 1971 needed an official mark. So, Knight, then an accounting instructor at the downtown Portland State University, turned to an eager graphic design student, Carolyn Davidson, to create a logo for a brand named after the Greek goddess of victory.