What influenced Alberto Alessi?
Influenced by the International Style architecture of the period, and hailed by Alessandro Mendini in 1979 as the “the most evolved system of domestic products created on an international level,” the concept was to radically overhaul the basic components used in table and kitchen services by creating a modular series …
What is the Alessi approach?
Alessi aims for the most advanced cultural, aesthetic, design and functional quality in mass production. The company is committed to a design approach in which the most advanced expression of international creativity is always balanced against the desires of the general public.
What impact has Alessi had on the world?
The project earned Alessi a new respect in the design world, and two of those architects—Graves and Aldo Rossi—were key design discoveries for Alessi, going on to create iconic kettles, coffee presses and many other items. The best designers in history, Alberto tells me, have always been architects.
What is Alberto Alessi famous for?
Alberto Alessi has written several books, including “La Cintura di Orione” (Longanesi, Milano 1986) “Not in Production next to Production”, (Alessi Spa, Crusinallo 1988) and “The Dream Factory”, (Electa, Milano 1998).
Why is Alessi so influential in the design world?
Alessi’s research opened the doors to new design languages and some of the icon-products of the time were created, including the Firebird gas lighter by Guido Venturini or the Mary Biscuit container by Stefano Giovannoni.
What is Alessi’s ethos?
Making the ordinary extraordinary. Creating everyday objects that are interesting and desirable, where aesthetics, functionality and quality find their balance in a cultural and emotional dimension that charms and surprises.
What is Alessi design ethos?
How did Alessi change its approach in the 1960s?
In the 1960s, products designed for the professional sector were joined by a collection of objects created for domestic use. The “Ceselleria Alessi” range, a reinterpretation of the styles of traditional silverware, appealed strongly to the tastes popular at that time, soon becoming real best sellers.
How did Alessi change broaden its approach in the 1950s?
The company gradually abandoned the use of soft metals in the ’50s, replacing them with stainless steel, transforming production from artisan to industrial. A sign of change with a new name: ALFRA (ALessi FRAtelli).
Are Alessi products eco friendly?
“Alessi is honored to be the recipient of two Green Good Design Awards,” said Paolo Cravedi, Managing Director of Alessi US. “Our designs are all created with longevity in mind; however, it is exciting to be recognized for these environmentally sound and sustainable products.
Who is Alessi target market?
collector
Target Market The product would be aimed at a collector, more specifically in the theme of Alessi. This is because the product is unique. However, it can also be marketed for people who just want to use it as a household item.